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Vinge advises BHG Group in connection with the acquisition of Hafa Bathroom Group

April 06, 2021 EU, Competition and Regulatory M&A

Vinge is advising BHG Group AB (publ) in connection with its acquisition of 94% of the shares in Hafa Bathroom Group.

Hafa Bathroom Group is Sweden’s largest privately-owned bathroom company with a market leading online platform. The company primarily sells products under the three trademarks of Hafa, NORO and Westerbergs and conducts operations in all of the Nordic countries and in the Baltic Region. During 2020, the turnover amounted to approximately MSEK 200 with good profitability.

BHG Group is the largest online actor within consumer trading in the Nordic Region and the largest actor in Europe within home improvement, which includes both Do It Yourself and Home Furnishing. BHG Group’s e-trading operations employ approximately 2,000 people and include more than 100 online destinations and 70 showrooms. The head office is situated in Malmö with operations in most European countries. BHG Group is listed on Nasdaq Stockholm.

The transaction is subject to customary approvals by public authorities.

Vinge’s team consisted of Kristian Ford together with, among others, Niklas Törnell, Lena Westberg, Julia Ahlqvist, Karin Gynnerstedt, Johanne Örnfeldt Svensson, Philip Åberg and Pär Remnelid (competition law).

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